WHO WE WORK WITH
FULL-SERVICE
CONSULTING & STRATEGY
CONTENT & CREATIVE
PRODUCTION
WHAT WE CAN DO FOR YOU
NEED HELP BUILDING OUT A POWERFUL BRAND / MARKETING / EXPERIENTIAL STRATEGY?
Strategy is our specialty and — with our vast array of experience — we can’t help but think big. Let us deliver a thoughtful roadmap, whether you are launching, mid-stream or pivoting.
NEED A GO-TO, TRIED-AND-TRUE TEAM FOR YOUR NEXT CAMPAIGN / PROJECT / EVENT?
We have you covered on all fronts — strategy, development, creative, execution.
NEED AWE-INSPIRING PROGRAMMING?
We have a team of editorial curators with mad skills and an enviable address book.
JUST NEED HELP ON DESIGN? OR COPY? OR PROGRAMMING? OR SOCIAL?
We are full-service or one-service. Whatever your needs are.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– MAYA ANGELOU
WHO WE ARE
ERICA BOEKE
FOUNDER / CEO
A storyteller at heart, Erica Boeke loves nothing more than to pull the dream team together, come up with bold ideas, and create goose-bump-inducing experiences that transform people. Prior to founding XP Land with some of her trusted colleagues, Erica ran Condé Nast’s experiential division, leading a team of brand and client experience-makers. Erica also launched Fast Company’s in-house agency as Global Head of Marketing, and managed brand and marketing teams at GQ, Architectural Digest, The New York Times and WIRED.
A graduate of Northwestern’s Medill School of Journalism, Erica is a former editor at the San Francisco Giants magazine, the author of two books and also optioned a TV series about the summer she and her dad ushered for a minor league baseball team. Erica and her team launched XP Land to define, celebrate and elevate the experiential industry.
CAITIE MURPHY
HEAD OF STRATEGY
Caitie Murphy is a creative strategist who has worked with brands across every category. As VP of Marketing at Architectural Digest and Condé Nast Traveler, Caitie collaborated with luxury brands and A-list talent for a variety of projects including a large-scale outdoor exhibit at Art Basel Miami Beach and the exclusive VIP Greenroom at the Academy Awards. Previously, Caitie led client marketing ideation and activation at WIRED, Money, Fortune Small Business, and Inc. Her approach to every project is design-forward. Caitie received her undergraduate degree at Cornell and, even as a tenured New Yorker, manages a lifelong obsession with the Red Sox.
OUR TEAM
Anne Woodard
Senior Project Manager
Sasha Milner
Executive Director
Samantha Stallard
Content & Editorial Lead
Leslie Hanlon
Director, Production & Ops
Nick Lawson
Senior Manager, Special Projects
Greg Hall
Design Lead
Maya Knighton
Experiential Manager
OUR COLLECTIVE
STRATEGY
Caroline Karter
Daniella Wells
Jillian Estabrook
DESIGN
Amanda Dease
Patrick Lavergne
Peter Wise
Steve Caruso
Mike Balzano
PROJECT MANAGEMENT
Sue Bohlen
Ashley Jackson
Courtney Skiba
Martin Torres
CONTENT / EDITORIAL
Alexa Jaccarino
Trish Harnetiaux
Jillian Anthony
VIDEO & DIGITAL PRODUCTION
Kerry Girvin
Digital Citizen
Dreamtek
PR
Mary Vertin
Elizabeth Rosenberg
Holly Winter
ADVISORS
Access Media Advisory
