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Food & Wine
STRATEGIC PLAN FOR FOOD & WINE CLASSIC IN ASPEN
The Food & Wine Classic in Aspen: Consulting project developed recommendations to evolve and optimize this iconic, luxury culinary experience. The team conducted market analysis and deep-dive interviews with internal stakeholders, sponsors/clients, and culinary and wine world influencers, and presented a roadmap and strategic plan to executive stakeholders from editorial, sales, marketing and events.