• The California Masonry Council (CMC), a promotional arm under the Masonry Institute of America, brought on L&Co. to develop a strategic plan to advocate for the use of masonry in commercial construction projects throughout California.

  • The project will culminate in a recommendation and roadmap to increase market share in the near, medium, and long term.

  • To shape the recommendation, L&Co. conducted a program of research and discovery across the masonry and construction industry, including the following:

    • Custom survey targeted to masonry contractors in CA

    • 2-day live workshops with masonry contractors

    • Visits to construction tradeshows & manufacturers

    • One-on-one conversations with architects, engineers, project managers, academics, masons, sustainability experts, and others in the AEC community