Liberty & Co. Named to the Inc. 5000
We’re honored to be ranked No. 816 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.
TOP 100 Event Organizers & Agencies: Liberty & Company + Project management institute
The Eventex Index “Top 100 event organizers and agencies” for 2022 represents consistent excellence in the meetings and events industry over the last 3 years, based on the number of Eventex awards won during that period. Liberty & Co. has partnered with PMI since 2020, taking home multiple Eventex awards.
Most Innovative Meetings 2022: Pivot MIA
“The inaugural event brought the hit podcast to life via engaging educational content, tech-forward activations, and an interactive dining experience featuring ‘notes from the future.’ …The event, produced by Liberty & Co, intended to incite conversations both on and off stage through features like 4K, life-sized holographic displays and even a free-flowing, ‘choose-your-own-adventure’ after-party.”
Pivot MIA WINS Gold for Experiential & Immersive Corporate Event at the 2022 Muse Awards
Pivot MIA [produced by Liberty & Co.] is a brand new conference created by New York Magazine’s award-winning Pivot podcast hosts Kara Swisher and Scott Galloway. Bringing their unfiltered and unapologetic tech reporting style to Miami, the duo met with the biggest and boldest changemakers in the business to discuss the latest industry trends and the future of transportation, media, innovative tech, and more. Along with dynamic interviews with speakers ranging from Brian Chesky, Co-Founder and CEO, Airbnb to Peggy Johnson, CEO, Magic Leap, Pivot MIA featured immersive experiences, interactive presentations, and after-hours parties offering attendees exciting entertainment and infinite networking opportunities day and night and a myriad of sponsorship opportunities for partners.
How This Popular Podcast Turned Into an In-Person Conference
Vox Media recently brought the podcast franchise from hosts Kara Swisher and Scott Galloway to life with the inaugural Pivot MIA event—a cross between a fan fest for listeners and a laid-back tech conference … The event was produced by Liberty & Co.
Tara Reilly, vice president of experiential at Vox Media, said that this year’s event “felt like a good opportunity for us to think about a new type of conference for people looking for a little bit of an escape and also a new version of what work looks like for them … Creating an Immersive dinner was a huge objective for us to make sure that we could create those organic moments where attendees could network and have an experience that they’ve not had before.”
Podcast: Navigating the New Importance of Partnerships in Today's Event Industry
Liberty & Company’s Erica Boeke joins a panel of event professionals to discuss the importance of collaboration in the event industry — and the experiential renaissance that is upon us.
“There were two pivotal moments for our industry. First: the Fyre Festival documentaries in 2019. They showed just how difficult what we do is. In the Before Times — people just showed up and expected perfection. So those [films] shined a light on our industry and were the best thing that could have happened to us at the time.
Then Covid hit — and now, we almost don’t have to explain our industry anymore because gathering together is the number-one thing people have missed.”
— Erica Boeke, Founder/CEO, Liberty & Company
10 rules for any executive navigating the new world of virtual conferences
We lead companies that sit at the intersection of experience and technology, and we’re here to tell you: events are still—and always will be—about making good sh*t.
WOMEN EXECS TEAM UP TO ENHANCE CORPORATE EVENTS
The trick, said Boeke, is strategizing can’t-miss memories for the audiences “It is something that is going to have to be worth the hassle of getting on a plane,” she said. “You're going to have to create what we call FOMO-inducing moments.”
2020 BIZBASH EVENT STYLE AWARDS WINNER
Best Virtual Conference
Best Virtual Environment
People's Choice: Best Virtual Conference
What the future of meetings will look like after coronavirus
“It’s going to take creative minds from the TV world, the theatrical world, and the experiential world to create content that is highly produced and warrants people to pay for it,” says Erica Boeke, founder and CEO of Liberty and Co.
Should You Host Your Virtual Event on a Gaming Platform?
“When it comes to in-game content, creators should only be thinking about active players as their audience. It's unlikely that non-players will join a game community simply to participate in an event unless there is a significant draw for that event,” explains Nick Lawson, Experience Manager at Liberty and Co.
From A to Zoom: Tips on Planning Virtual Events From Tech-Savvy Industry Pros
“The best events we are experiencing and producing strive to make it seamless for the guests, seamless for the speakers,” Boeke says. “That is one thing that hasn't changed from the old world to the new.”
Media’s Revenue Stream Revolution: What Actually Works?
“It’s the Golden Age of experiential right now,” said Erica Boeke, founder and chief executive of Liberty & Company... She cautions that staging a few inexpensive panels won’t provide proof of concept for publishers. “Look at them as standalone brands, look at them as standalone audiences that need to be grown.” [paywall]
Deepak Chopra: 3 things great leaders do to set their teams up for success
“The goal of every leader should be to help people grow their skills, while also fostering a culture that makes everyone excited to go to work every day,” says Liberty & Company founder Erica Boeke…
The BizBash Top 1000 People in the U.S. Event Industry
Chosen for their work on corporate events, associations, trade shows, event strategy, and more, these people represent the best of the meeting and event industry in the U.S.
The most inspiring person I met in Cannes had nothing to do with adland
The 72andSunny Communications team worked with Liberty & Company to curate and produce the evening which included performances from Beyonce's chief viola player, Chala Yancy, and playwright, composer and performance artist Deepali Gupta.
Event Innovators: Erica Boeke
The former vice president of experiential for Condé Nast creates thoughtful, attendee-driven events with social impact.