On June 15, Tribeca X celebrated the intersection of advertising and entertainment, honoring those who share a love of creativity and a mission to connect with consumers through storytelling.

The event gathered more than 500 brand, agency, media and influencer pros at Spring Studios in NYC to unite world-class talent for inspiring thought-leader discussions.

L&Co. curated an editorial strategy for content, topics, and fresh formats to maximize audience engagement with a focus on DE&I, sustainability and innovative creative projects.

Sourced participants and moderators for onstage conversations — including content creators, agencies, and brands

Brand and talent included leaders from Converse, Disney, Nike, P&G and Roku, among others, plus A-list filmmakers, creatives and athletes including LL COOL J, CC Sabathia and Saquon Barkley.

Served as the liaison between participants and Festival team on prep, speaker handling, gathering affiliated content, logistics, AV, stage content, greenroom management, etc.

Supported high-level audience development, including outreach recommendations